About Wandering But Not Lost

This was always the path.

We’ve both always loved to wander.

For Matt, it began in the back seat of a station wagon—maps unfolded, AAA Tour Book in hand, with a family that found magic in the journey as much as the destination.

For Jan, it was a deeper calling to growth, freedom, and the open road—a life fueled by curiosity, personal evolution, and the courage to follow the unknown.

Though we began on separate trails, we were guided by the same truth:
✨ Wandering isn’t aimless.
✨ It’s how we find our way.

A Shared Compass

Wandering But Not Lost was never just a name.
It’s a philosophy, a reminder, and a way of being.

From the very beginning, our work has been rooted in one aligned mission:
To help people align who they are with what they do—so they can move through life and business with clarity, confidence, and purpose.

Over the years, we’ve built more than a coaching company. We’ve built a trail system—one that blends strategy with soul, mindset with movement, and business with balance. Every podcast, product, guide, and course is part of a greater map designed to help you live fully, work mindfully, and reconnect with what truly matters.

This Isn’t a New Direction—It’s Our True North

Wandering But Not Lost and WBNL Coaching are not separate paths.
They never were.
From the very beginning, this was the destination.
We just needed to walk the miles to see it clearly.

Today, we help people:

🧭 Explore what lights them up
🌄 Elevate their mindset and systems
🌱 Expand their life, business, and impact

Whether you’re building a business, chasing a dream, or simply seeking more alignment in your life—this is your trailhead.

We’re honored to walk it with you.

Happy Trails –

Matt Emerson & Jan O’Brien
Co-Founders | Coaches | Fellow Wanderer