Real Estate Sales Builder Certification
Give your agents a clear path to stronger skills, better habits, and more sustainable businesses. RESB Certification equips brokers, team leaders, trainers, coaches, and mentors with the framework, tools, and confidence to deliver a complete real-world agent development program.
Your Agents Don’t Need More Disconnected Training. They Need a System That Helps Them Act.
Most brokerages have plenty of ideas, classes, and resources. The real challenge is turning all of that information into a clear, repeatable development path that helps agents build confidence, take consistent action, and create sustainable businesses.
Training Without a Clear Structure
Individual classes may provide useful information, but agents can struggle to understand what comes next, what matters most, and how each skill connects to their larger business.
Overwhelm That Stops Momentum
New and developing agents are often handed too many strategies at once. Without priorities, accountability, and encouragement, even motivated agents can lose focus.
Rebuilding the Program Every Time
Brokers and trainers spend valuable time creating presentations, worksheets, schedules, coaching forms, and tracking systems that should already be working together.
A Complete Agent-Development Framework
Real Estate Sales Builder Certification helps you create more than a calendar of training classes. It gives your organization a connected system for developing skills, reinforcing action, tracking progress, and supporting agents as they grow.
Train With Structure
Replace disconnected classes with a logical learning path that helps agents understand what to focus on, why it matters, and how each skill supports the growth of their business.
Coach With Confidence
Guide agents through priorities, roadblocks, personality differences, and accountability using practical coaching questions, tools, and proven development strategies.
Create Consistency
Give trainers, leaders, and agents a shared framework, common language, organized resources, and clear expectations that can be repeated throughout your organization.
Strengthen Your Organization
Demonstrate a meaningful commitment to agent success with a development program that can support recruiting, engagement, productivity, leadership, and long-term retention.
The result is a stronger connection between training and action. Your agents receive a more intentional development experience, while your leadership team gains the structure and resources to guide that experience effectively.
Four Modules. Thirty-Nine Lessons. One Connected Training System.
The certification takes you beyond simply knowing the Real Estate Sales Builder material. You’ll learn how to organize it, deliver it, coach through it, promote it, and make it work inside your brokerage, team, or training organization.
Start With the Big Picture
Begin by understanding the certification experience, the complete RESB curriculum, your supporting resources, and how WBNL Coaching helps you establish a strong foundation.
- Getting the Most Out of the Course
- RESB Certification Course Downloads
- Real Estate Sales Builder Course Overview
- Utilizing WBNL Coaching to Build the Foundation
01 Certification Module 1 Setting Up Your Agent Training Program 10 Lessons
Establish the delivery structure, schedule, leadership, accountability, and support systems that will shape your organization’s Real Estate Sales Builder experience.
- Overview & Downloads
- Training Delivery Methods & Schedule
- Identify Your Trainer or Coach
- How to Use the RESB Coach Manual
- Recommended Supplemental Training
- Managing Agent Overwhelm & Setting Priorities
- Classroom & Group Management
- Leverage the RESB Activity & Results Tracker
- Accountability & Encouragement Ideas
- Let’s Get to Work!
02 Certification Module 2 Coaching Agents to Success 6 Lessons
Build stronger coaching conversations by understanding practical business coaching, meaningful questions, personality styles, motivation, and personal development.
- Overview & Downloads
- What Is Business Coaching?
- Key Coaching Questions
- Coaching Agents Using the Four Personality Styles
- Personal Development Resources
- Let’s Get to Work!
03 Certification Module 3 Promoting Your Agent Training Program 6 Lessons
Create awareness and participation inside your organization, customize the included marketing resources, and position your training program as a meaningful recruiting advantage.
- Overview & Downloads
- RESB Marketing Toolkit Featuring Canva
- How to Personalize Your RESB Marketing Materials
- Marketing to Your Agents
- Leverage Your Training Program for Recruiting
- Let’s Get to Work!
04 Certification Module 4 Training Overview of the Complete RESB Curriculum 13 Lessons
Gain a trainer-level view of the complete Real Estate Sales Builder learning path so you understand how each module supports agent skill development, business growth, and long-term success.
- Welcome & Course Overview
- The Fundamentals of Real Estate & Your Business Plan
- Build Your Database & Get Referrals
- Effective Open Houses
- Working With Buyers
- Personality, Communication Styles & The Sales Cycle
- Working With Sellers
- Listing Presentation & Marketing
- Farming Strategies
- Social Media & Online Presence
- Online Lead Generation & Conversion
- Niche Marketing, BDA & Getting Client Reviews
- Business & Financial Fundamentals
You Don’t Have to Build the Supporting System, Either.
The curriculum is only part of a successful training program. RESB Certification also includes the practical resources needed to organize delivery, guide coaching conversations, monitor participation, track progress, and help agents move from learning into action. You can focus on leadership instead of starting every form and process from a blank page.
RESB Trainer Certification Workbook
Your structured companion for moving through the certification, capturing decisions, developing your program, and preparing to lead the complete Real Estate Sales Builder experience.
Real Estate Sales Builder Coach Manual
A practical guide for supporting agents through the curriculum, reinforcing priorities, encouraging accountability, and creating more meaningful development conversations.
Modules, Lessons & Documents Guide
A complete reference for navigating the RESB curriculum and its supporting materials.
Marketing Toolkit Overview
Guidance for using and personalizing the included Canva-based promotional materials.
Initial Coaching Session Form
A guided starting point for understanding agent goals, priorities, needs, and expectations.
Activity & Results Tracker
A practical Excel tool that helps agents monitor consistent action and meaningful business results.
Implementation Checklist Collection
The complete “Let’s Get to Work” checklist compilation for turning lessons into focused next steps.
Agent Progress Tracker
An organized way for trainers and leaders to monitor participation and advancement through the program.
Supplemental Training Guide
Recommendations for expanding and reinforcing the core Real Estate Sales Builder learning experience.
Attendance Sign-In Sheet
A straightforward resource for documenting participation in classroom, group, and live training sessions.
Agent Onboarding Checklist
A practical checklist to help connect new-agent onboarding with the RESB development pathway.
A Toolkit Designed for Implementation
These aren’t filler downloads. Each resource supports a specific part of your training, coaching, accountability, marketing, onboarding, or agent-development process.
For the People Responsible for Helping Agents Grow
Real Estate Sales Builder Certification is designed for leaders who want to provide agents with more than occasional classes or scattered resources. It’s for professionals ready to create a clearer, more consistent, and more actionable development experience.
Brokerage Owners & Managing Brokers
Create a stronger development pathway for agents while reducing the time and burden required to design a complete training curriculum internally.
Real Estate Team Leaders
Give team members a connected system for building foundational skills, improving consistency, strengthening accountability, and creating sustainable businesses.
Training Directors & Program Leaders
Replace disconnected sessions with an organized learning path, trainer resources, implementation tools, and a repeatable delivery framework.
Productivity & Business Coaches
Support agents with practical coaching questions, personality insights, progress tracking, encouragement, and structured conversations tied to real business activity.
Agent Mentors
Bring greater consistency and purpose to mentoring relationships with a defined curriculum, logical priorities, and resources that help agents turn guidance into action.
Independent Trainers & Consultants
Add a complete real estate business-development framework to your professional services without spending years building every lesson, workbook, tracker, and process from scratch.
Want Training to Create Meaningful Movement
- ✓ Are responsible for agent training, coaching, onboarding, productivity, or development
- ✓ Want a complete system instead of a collection of unrelated training topics
- ✓ Need a repeatable framework that can be delivered consistently over time
- ✓ Believe accountability and coaching should reinforce the learning experience
- ✓ Want your training program to support recruiting, engagement, and retention
- ✓ Value practical implementation more than information alone
Built by Leaders Who Understand the Work Behind Agent Growth
Real Estate Sales Builder Certification brings together decades of brokerage leadership, business coaching, organizational development, systems implementation, and real-world experience helping professionals turn knowledge into meaningful action.
Jan brings more than three decades of experience helping real estate professionals, teams, and organizations build the systems, habits, skills, and confidence required for sustainable success. She understands that the greatest challenge is rarely a lack of information—it’s helping people implement the right activities consistently and move beyond the fear or overwhelm that keeps them stuck.
- ✓ Deep experience in brokerage leadership and agent development
- ✓ Practical systems for business planning, sales skills, accountability, and consistent implementation
- ✓ A coaching approach that helps agents replace overwhelm with clarity, priorities, and focused action
- ✓ Extensive experience guiding agents, team leaders, trainers, and business owners
Matt brings more than three decades of experience leading individuals, teams, and companies through growth and change. His approach is grounded in listening, inclusion, communication, balance, and helping people understand what truly motivates them. He keeps the program connected to the people, culture, and leadership systems that make implementation work.
- ✓ Organizational leadership and culture development
- ✓ Practical communication and implementation strategy
- ✓ Inclusive leadership focused on individual motivation and meaningful progress
- ✓ A commitment to helping people take ownership of their goals and next steps
The Program Was Built From the Inside Out
Real Brokerage Experience
Grounded in the day-to-day realities of leading, supporting, and developing real estate agents.
Practical Coaching
Designed to create better questions, clearer priorities, stronger accountability, and consistent movement.
Implementation First
Every lesson and resource connects back to what leaders and agents need to do next.
One Complete System. Two Ways to Bring It Into Your Organization.
Choose the standard certification experience or create a more personalized path that brings your organization’s identity, leadership, resources, and messaging into the Real Estate Sales Builder experience.
Basic Certification
For brokers, trainers, team leaders, and coaches who want the complete system and resources to confidently deliver Real Estate Sales Builder.
- ✓ The complete 4-module, 39-lesson RESB Certification course
- ✓ Trainer-level guidance across the full 12-module Real Estate Sales Builder curriculum
- ✓ RESB Trainer Certification Workbook and Coach Manual
- ✓ The complete implementation, coaching, tracking, marketing, and onboarding resource toolkit
- ✓ Guidance for structuring, delivering, coaching, promoting, and supporting your training program
- ✓ A practical framework you can adapt to your schedule, leadership team, and agent-development needs
Co-Brand Certification
For organizations that want to personalize the experience and integrate their brokerage identity, leadership, resources, and messaging into the program.
- ✓ Everything included in the Basic Certification
- ✓ A more personalized Real Estate Sales Builder experience for your organization
- ✓ Opportunities to integrate your brokerage or organizational identity
- ✓ Alignment with your leadership voice, internal resources, messaging, and agent-development goals
- ✓ Customized co-branding and implementation support designed around your organization’s needs
- ✓ A collaborative implementation conversation to define the most effective path forward
Which Path Is Right for You?
Choose Basic when you want the complete certification system and resources. Choose Co-Brand when your organization wants a more personalized experience that reflects its identity, leadership, and training approach.
Both paths begin with the same proven foundation: a complete curriculum, practical trainer education, coaching guidance, implementation resources, and a connected system for helping agents build stronger businesses.
A Few Things You May Be Wondering
Real Estate Sales Builder Certification is designed to be practical, adaptable, and easy to bring into a variety of brokerage, team, coaching, and training environments.
01 What exactly is Real Estate Sales Builder Certification?
Real Estate Sales Builder Certification is a complete trainer-development and implementation program for professionals who want to deliver the Real Estate Sales Builder curriculum to agents.
It helps you understand the full curriculum, establish your training structure, coach agents effectively, promote the program, track progress, and create a more connected agent-development experience.
02 Is this program only for brokerage owners?
No. The certification is also designed for managing brokers, team leaders, training directors, productivity coaches, mentors, independent trainers, and consultants responsible for helping agents develop stronger businesses.
You can participate as an individual leader or bring the framework into a larger organization.
03 Do I need to be an experienced trainer or professional coach?
No formal instructional-design or coaching background is required. The certification helps you determine how the training will be delivered, who will lead it, how agents will be supported, and how the program can be implemented effectively.
What matters most is your commitment to helping agents grow and your willingness to use a clear, practical system.
04 What is included in the Basic Certification?
The $397 Basic Certification includes the complete 4-module, 39-lesson certification experience, trainer-level guidance across all 12 Real Estate Sales Builder modules, the certification workbook, the RESB Coach Manual, and the complete collection of implementation, coaching, tracking, marketing, and onboarding resources.
It is the complete foundational system for leaders ready to deliver and support the program.
05 How is the Co-Brand Certification different?
The $997 Co-Brand Certification includes everything in the Basic Certification, along with a more personalized implementation path for organizations that want to integrate their identity, leadership voice, internal resources, messaging, and agent-development goals.
Because every organization is different, the exact co-branding details and final scope are confirmed during the implementation consultation.
06 Can we adapt the program to our own schedule and delivery style?
Yes. The certification helps you evaluate training delivery methods, schedules, trainers, group management, accountability, coaching, and supplemental resources so the program can work within your organization.
The goal is to preserve the strength of the connected RESB learning path while giving you practical flexibility in how it is delivered.
07 Can the program support recruiting and retention?
Yes. A structured development program demonstrates that your organization is meaningfully invested in agent growth—not simply offering occasional classes.
The certification includes guidance for marketing the program internally and positioning your training experience as part of your organization’s overall agent value proposition.
08 Which certification path should I choose?
Choose Basic Certification when you want the complete curriculum, trainer education, implementation framework, and resources.
Choose Co-Brand Certification when your brokerage or organization wants a more personalized experience that reflects its identity, leadership, internal resources, and development approach.
We’re Happy to Help You Choose the Right Path.
Reach out before enrolling if you’d like to discuss your organization, training goals, or the Co-Brand Certification.
Stop Rebuilding Your Training Program One Class at a Time.
Give your agents a clear, connected path for building stronger skills and more sustainable businesses—and give your leadership team the structure, coaching tools, resources, and confidence to guide that journey effectively.
You already know that agent growth requires more than information. Real Estate Sales Builder Certification helps you connect learning, coaching, accountability, resources, and implementation into one practical development experience.
Basic Certification
$397The complete certification course, trainer guidance, coaching framework, implementation resources, and tools needed to confidently deliver Real Estate Sales Builder.
Choose Basic CertificationCo-Brand Certification
$997Everything included in Basic, plus customized co-branding and implementation support designed around your organization’s identity, leadership, resources, messaging, and development goals.
Choose Co-Brand CertificationHave a question before enrolling or want to discuss whether the Co-Brand path is right for your organization? Email WBNLmail@gmail.com .