About WBNL

The Heart Behind WBNL

Wandering But Not Lost was built from a lifetime of exploration, reflection, coaching, creativity, and the belief that clarity often begins when we slow down long enough to reconnect with ourselves.

We are wanderers at heart, coaches by calling, and believers in one small shift at a time.
This is the story, purpose, and shared compass behind Wandering But Not Lost.
Meet the founders

Wanderers at Heart. Coaches by Calling.

Wandering But Not Lost is shaped by decades of coaching, leadership, creativity, exploration, and the belief that alignment is not something you find once — it is something you return to, one small shift at a time.

Matt Emerson, co-founder of Wandering But Not Lost
Matt Emerson exploring in nature

Matt Emerson

Co-Founder · Coach · Wanderer

For Matt, wandering began early — maps unfolded, roads opening, and a deep belief that the journey could be every bit as meaningful as the destination.

His work blends creativity, storytelling, coaching, hospitality, and a lifelong love of nature into one guiding belief: clarity often begins when we step away from the noise and return to ourselves.

“Wandering is not aimless. It is how we listen, notice, and find our way forward.”

Jan O’Brien, co-founder of Wandering But Not Lost
Jan O’Brien exploring in nature

Jan O’Brien

Co-Founder · Coach · Wanderer

For Jan, wandering has always meant possibility — a life fueled by curiosity, leadership, personal growth, and the courage to follow the unknown wherever it leads.

Her work brings structure, strategy, coaching, and real-world experience together to help people move forward with confidence, clarity, and purpose.

“Growth begins when we are willing to ask better questions and take the next aligned step.”