In Episode17 of the Wandering But Not Lost Podcast, co-hosts Matt Emerson and Jan O’Brien discuss content ideas for creating videos or Facebook live videos. In the Reach Your Peak segment, they share strategies for getting more listings in a low inventory market. In Wandering Zen, Matt takes you on a 7-Day Grand Road Trip starting in Las Vegas, catching 2 national parks in Utah and the Grand Canyon in AZ.

[bctt tweet=”Taking a destination and reimagining how you get there can add some incredible extras to your vacation, and don’t forget the memories that will last a lifetime. Be Forever Wandering But Not Lost! ” username=”@emersonwbnl “]

Key Points/Takeaways

WBNL 52 Tip –  Video Content Ideas

At WBNL Coaching, we embrace and highly recommend using video in your overall business and marketing plan. Video is a game changer and you can truly stand apart from your competitors with consistent and quality videos.  Enhance your brand and make your mark as a local real estate market expert with more video!

• Use your camera on your mobile phone
• Facebook Live (Instagram, Twitter, LinkedIn, YouTube all have live options)
• Studio setup with a professional camera / green screen
• Hire a local videographer

Here are 10 Content ideas for video:

1. Local Market Updates
2. Neighborhood tours
3. Local Business Spotlight
4. Open House invitation
5. Live open house tour
6. Behind the scenes at a home inspection or walkthrough
7. Client testimonial & interview
8. Market update for your farm
9. New business or restaurant opening
10. Community spotlight (parks, recreation, museums, entertainment, sports)

Read the full blog post  –  44 Video Content Ideas

Reach Your Peak – Six strategies to get More Listings

1. MORE VIDEO!
   • Current market conditions
   • Series on preparing and selling a home
   • What you do to effectively market a listing, negotiate a sale and close
   • Client Testimonials
2. Your Database
   • Your sphere of influence & past clients
   • How often are you connecting with your database?
   • Are you actively asking for referrals? (Who do you know…)
3. I may have a buyer for your home

Dear [Homeowner Name],
I’m currently working with a buyer who’s been unable to find a home in your area. Your home has many of the features my buyer finds desirable. If you have any interest in selling your home, I would be more than happy to arrange a one-party showing of your property.   Please contact me at (XXX) XXX-XXXX to discuss.

4. Online profiles and client reviews (Zillow, Realtor.com, Homes.com, Yelp.com)

5. Get an Automated Home Valuation System

• (Market Snapshot, Home Value Leads, Your Lead Gen Website System, etc.)
• Create a landing page with a unique URL (OurCityHomeValues.com)
• Add all of your past clients on this monthly neighborhood market update
• Send to new Seller Leads
• Include the Landing Page URL on all of your Marketing – especially Farming mailouts

6. Farming

• Geographical – consistency; neighborhood updates
• Niche (Divorce specialist; Short Sales)
• Professional (Attorneys, CPA’s/Tax professionals)
• Surname Farm. Get your title marketing rep to pull a list of homeowners in Clark County that have the same or similar (spelled differently. i.e.) last name as you.
• Hometown Farm – have your title rep pull a list of homeowners with current mailing addresses in your “hometown” Send an introduction letter making the hometown connection and then follow up with a monthly market update.

Read the full blog post with additional strategies for listings: 15 Strategies to Get More Listings

Wandering Zen – A Grand Road Trip

As you might know, if you follow our blog, this Wanderer loves a road trip.  Recently, I was getting my haircut and my stylist mentioned that she was planning a trip to the Grand Canyon and asked for some tips.  I immediately jumped on that by suggesting that she turn her original idea into a grander experience, which includes 2 additional National Parks that are the lower steps on America’s Grand Staircase.  This trip will encompass 8 days, however, you can add a couple more on to either end since we’ve chosen Las Vegas as the starting and end point.  Viva la Grand Canyon!

Day 1 – Hit the Road

Day 2 – Hike Zion 

Day 3 – Drive to Byrce

Day 4 – Hike the Hoodoos

Day 5 – Drive to the Grand Canyon

Day 6 – The Big Hike

Day 7 – Recuperation Time

Day 8 – Head Home

Taking a destination and reimagining how you get there can add some incredible extras to your vacation, and don’t forget the memories that will last a lifetime.  Be Forever Wandering But Not Lost!

Head on over to WanderingButNotLost.com to read the full blog post:  A Grand Road Trip

 Mentioned in the Episode (Resources & Links)

• Full blog post – 44 Video Content Ideas
• Read the full blog post: 15 Strategies to Get More Listings
• Episode 6 WBNL 52 Tip: Why You Need a YELP Profile
• Blog Post: Why You Need a YELP Profile
• Read the full post at Wandering But Not Lost: A Grad Road Trip
• Learn more about our Real Estate Team Builder Program( Agent Team Building in a Box)
• Join the Wanderers Club for real estate business systems, social media training and more (only $197/year)
• Get travel tips & insights at Wandering But Not Lost
• For a great haircut in Orange County – see Caprice at 18|8 Fine Men’s Salons in Anaheim Hills

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